How to Structure a Website So It Ranks Well In Search Results and Satisfies Users

There are other types of structures which are useful depending on a business’s products and portfolio. However, we recommend using a hierarchical structure if you want your visitors and search engine bots to instantly grasp what your webpages are about. When you have a set of pages prioritized and organized within a hierarchy of your website, you need to provide a clear connection between them through internal linking. It enhances your website’s navigation and helps spread link juice around the web pages.

They serve as directions that explain your location, and search engines respond positively to them. Since SEO and website structure are linked, you can’t ignore it during site optimization. Logical website structure is like a series of handy signs and pathways through your pages, and this creates an attractive flow for both users and search engine bots. Remember, design hierarchy, duplicate URLs, keyword stuffing, a secure connection and page titles all affect the ranking of your primary domain. If you’re sitting with a great business web address but lack the marketing acumen to implement a strong URL structure, we can help.

How to Structure a Website So It Ranks Well In Search Results and Satisfies Users

This blog will walk you through some strategies to improve your website structure and the overall user journey of your site. These tips will help you improve your search rankings and increase the number of users who stay on your site. Sitelinks help how to plan a website structure users navigate to important sections of a website right from the SERP. Sure, if we craft content for users it will definitely work for search engines as well. Submit a sitemap to Google Search Console or webmaster services of other search engines.

Structures like the hierarchical layout create an intuitive site experience for all of your visitors. In order to create a flat structure, you want to look at your categories. Do you have enough categories for site navigation to be simple?

Ways for Creating a Website Structure That’s Optimized for SEO

A few more high-traffic websites are listed below, which you should check to seek inspiration for your own website. The image below shows you the results of his crystal clear website layout, keyword research and his hard work in creating quality content. Website structure is the process of planning how you’ll organise your website content. This is a complete overview of a website structure to go from 0 to 1K plus organic traffic to grow your business online. Generally speaking, they’re not necessary if you have a relatively small website with a flat structure. The deeper your website structure gets, the more critical breadcrumbs become.

From there, they can reach the type of vinyl flooring they want within four clicks of the homepage. A hierarchical structure starts with large, general categories and leads to smaller, more specific ones. This makes it easy to categorize significant amounts of information without the site feeling cluttered. When multiple relevant pages are pointing to and from one another on your website, Google gives your content an authority boost, increasing your search engine rankings. This blog post teaches you what to check so you can answer that question with a “Yes.” Let’s dive in. A website structure is the organizational layout of every URL on a website.

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According to the proximity principle, people perceive items near each other as belonging to the same group. If items are grouped incorrectly, visitors will have difficulty understanding your site’s structure and where to direct their attention. Whitespace is the empty space between elements on a page. Web designers use it to break up text, direct attention to certain points, and streamline the overall user experience. For instance, an action-oriented top level navigation, along with a section-specific secondary navigation can really help support site structure and user flow.

• If your site is larger, you can divide these sections or categories into subcategories as well.
• Invite people who have already bought your product or service to an interview.
• But, does it matter how beautiful a website is if nobody can find it?
• People naturally look for information by exploring topics.
• It replaced the old serif typeface with a bold, all-caps, sans serif typeface and dropped the knight emblem.
• The simple example shown above isn’t pretty, but it is perfectly fine for illustrating a typical website layout example.

All you need to do for now is to choose a mind map software that you’ll use to create the structure. Even though Google can partially crawl and index some JavaScript, you definitely want your navigation links to be HTML. Make sure that your navigation links are HTML… not JS or Flash. Your URL structure should logically follow your categories. Category pages make organizing your site’s architecture super easy over the long-term.

Website Structure for User Experience

After the launch, you can monitor user behavior with various tools. Making your site easier to navigate, don’t forget about search crawlers. Sitemaps help them keep track of all pages that appear on your website and index them faster. Search engines can also use the sitemap as a reference when determining canonical URLs. Make sure the website is scalable and you will be able to add new categories and subcategories without completely redoing the structure.

Date, author, category, and tag archives – all different ways of getting to the same content – store the same content, over and over again, in different folders in the database. Keyword researchis an SEO practice used to identify the specific language used by your search audience. It https://globalcloudteam.com/ surfaces search volumes, seasonality, keyword difficulty, and whether there is sufficient commercial value to warrant optimization of content around specific words and phrases. Your content should be deliberately organized around the topics of interest to your intended audience.

Make sure they’re relevant, though!

Your structure includes everything from the top-level navigation and category pages to the sitemap and URL structure. For example, Grammarly’s blog uses categories and tags, such as ‘how to,’ ‘product’ and ‘inspiration’ to group blog content. Tags are another useful way of grouping similar content on a specific page. The difference between tags and categories is that categories have a hierarchy and can be further subdivided into subcategories but tags have no hierarchy. Continuing with our example of an e-commerce store example, the women category can have subcategories such as ‘clothes’, ‘shoes’, and ‘handbags’.